Struggling to keep up with content creation? You don’t need to create more—you need to create smarter.

In today’s fast-moving world, one of the biggest challenges for busy professionals, entrepreneurs, and creators is finding the time to consistently produce content. But what if the secret isn’t creating more, but creating smarter?

The key lies in producing one long video and then breaking it down into smaller, bite-sized pieces for multiple platforms and audiences. This method not only saves time but also maximises your reach and impact.

Step 1: Record One Long Video

Think of this as your “pillar” content. It could be:

• A podcast interview

• A behind-the-scenes vlog

• A client case study

• An in-depth tutorial

• A keynote or live stream

Length can vary—20 to 60 minutes is a sweet spot. This gives you enough material to repurpose later.

Step 2: Cut It into Short Clips

From this one long video, you can easily extract 10–30 short clips. These could be:

• Key highlights

• Memorable quotes

• Funny or emotional moments

• Quick tips

Each clip becomes perfect content for Instagram Reels, TikTok, or YouTube Shorts.

Step 3: Create Written Content

Transcribe the video (tools like Descript, or even YouTube’s auto-captions can help).

From that transcript, you can:

• Write blog posts

• Craft LinkedIn articles

• Pull out quotes for Twitter/X posts

• Build engaging email newsletters

Step 4: Make Graphics & Carousels

Turn your best points into visuals:

• Instagram carousel slides

• Infographics for LinkedIn

• Quote cards

Design tools like Canva make this quick and easy.

Step 5: Upload Across Platforms

One long video can fuel weeks of content. For example:

• YouTube: full video + Shorts

• TikTok: 5–10 clips

• Instagram: Reels, carousels, and stories

• LinkedIn: posts, articles, infographics

• Twitter/X: bite-sized tips and quotes

By the time you’ve published across all platforms, your single recording has turned into 30–50 pieces of content.

Step 6: Repeat & Build Consistency

The more you repeat this system, the easier it gets. Over time, you’ll build a content library that keeps working for you, even when you’re busy.

Keep Filming!

Final Thoughts

You don’t need to be constantly filming new material to grow your online presence. All it takes is one strong piece of pillar content and a system to break it down.

For busy people, this is the ultimate content hack: work once, publish everywhere, and stay consistent.