RYAN DRE

Ryan Dre Sinclair, a prominent Birmingham-based poet and spoken word artist, sought to evolve his digital presence from standard performance captures to complete cinematic experiences. The goal was twofold: to reach a wider, global audience and to attract high-tier commercial clients by positioning his poetry as a premium brand. To achieve this, Ryan needed a partner who could manage a rigorous posting schedule while maintaining elite production standards.

The Strategy

- Bi-weekly strategy sessions to discuss narrative themes, develop mood boards, and align visual metaphors with Ryan’s spoken word scripts.

- Client Portal Integration: We utilised a dedicated Client Portal to track every stage of production

from concept to final render—giving the artist full visibility and a streamlined feedback loop.

-Consistent Output: A roadmap focused on high-frequency, high-fidelity cinematic reels that ensured Ryan remained top-of-mind for his audience.

Key Stats

Increased Digital Reach

Monthly reach grew from 14,450 in September to over 34,700 by November

Strengthened Identity

Interactions increased 600% in just 60 days.

Strategic BrandDevelopment

Individual metric peaks reached as high as 16,937 during the November campaign cycle.

Ryan Dre Sinclair

Together we have created a strategy for content around different types of short-form spoken word videos, which has garnered significant increase of viewership to my Instagram. 2 of our best videos (Find your rhythm and Parking ticket) each received over 15,000 views, along with my lesser popular videos, each reaching on average more than my follower list. This is largely due to his dedication and attention to detail for content that is cinematic, yet contemporary. I would recommend working with Vijay if you value creative direction, analytically focused results and a strong working relationship with somebody who will go the extra mile to help you get the results you desire.